Toyotathon Goes Social!!!

We're excited to announce that we're breaking new ground by introducing Toyotathon to the world of social media!

We've created a targeted and concentrated program to encourage consumers to spread the word about Toyotathon. 


During "Toyotathon Shareathon" interested consumers will be encouraged to spread the word about Toyotathon via Twitter.   


A lucky 2,000 people will be rewarded with the opportunity to earn a $500 prepaid debit card, assuming they purchase a new Toyota during the defined promotional period. From December 8th thru December 11th, 500 consumers will be able to Tweet about their plans for a new Toyota and get a certificate redeemable for a $500 prepaid debit card after they purchase or lease their new Toyota. 


At noon PT on each of those four days, 500 certificates will be given to the fastest people who Tweet about their intentions to buy a new Toyota. This turn-key Shareathon promotion is separate and above any of the existing incentive programs that are currently in place for Toyotathon. Dealership personnel do not need to redeem anything nor activate any certificates. Consumer activation of the program takes place on a website.

How it works:
Starting December 1st, we will tease the promotion. We will have digital ad banners on auto endemic websites where in-market shoppers are doing their research. We will also have mentions on auto blogs to start to spread the news of the $500 offer. All banners will link to the
butatoyota.com home page. There, people can research current offers, and find out more about the Shareathon program. Then, on December 8, the program goes live. ToyotathonShareathon.com will generate 500 unique, coded certificates per day for four days. A total of 2,000 unique certificates will be issued. No additional certificates will be available, nor are they transferable. Customers will qualify for the $500 if they do all three of the following:

• Are lucky enough to get a unique certificate
• Purchase or lease a new Toyota from Dec 8 through Jan 3. (No Toyotathon purchases prior to Dec 8 qualify)
• Submit for their redemption no later than Feb 1, 2011

Consumers do not need to bring the certificates to the store, although we suspect many will. Please remember, the dealership personnel do not need to take any action with these certificates. Customers will submit their VIN numbers online for redemption purposes. All debit cards will be mailed directly to customers' homes. We're rewarding word of mouth, ensuring at least 2,000 tweets and building a lot of buzz. Toyotathon is now officially entering the digital age and
we're proud to be the first with this kind of offer!

Ho