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| Toyota Teen Driver Video Challenge promotes safe teen driving practices |
In 2010, Toyota and Discovery Education partnered to create
Toyota Teen Driver, a web site and education program to give driving safety
materials to teen drivers, parents, and educators. Today Toyota and Discover
Education announced that they are accepting entries for their annual
safe-driving video challenge.
In an effort to generate creative ideas to spread the word
about safe driving habits for teens, entries are being accepted for the Toyota Teen Driver Video Challenge and the Toyota Teen Driver Educators’ Challenge
through February 14, 2013.
The top ten original videos from
students in grades 9-12 that address ways to make teens safer drivers will be
chosen by a panel of experts based on “originality and compelling content.” The
final winner will then be chosen by public vote on ToyotaTeenDriver.com. The
top three students will be visited in their hometowns by Discovery Channel
crews, who will document their stories to air on Discovery web sites and
ToyotaTeenDriver.com.
First place in the student
challenge will receive $15,000 in cash, second place $10,000 and third place
$7,500. A prize of $1,000 will be awarded to the top seven runners-up.
This year, the contest is also
open to educators, who are challenged with creating their own plans for keeping
teen drivers safe. The school of the
winning teacher will receive a safe-driving assembly, led by Toyota Teen
Driving experts, and a virtual driving simulator for driver education. The
teacher will also win a $10,000 cash award and a trip for two to Washington D.C
for four days, during which they will attend a safe driving conference. The
runner-up teacher will win $5,000 in cash for him/herself and the assembly and
driving simulator for the school.
According to Toyota,
current research indicates 35% of all teen deaths - more than heart disease, homicide,
suicide, and cancer combined - are from car accidents. Toyota wants to change
that. “At Toyota, we are deeply committed to the notion
that everyone deserves to be safe. We are glad to be working with Discovery
Education to bring critical safety information to schools and students across
the country. This is an important commitment for Toyota and a vital part
of our efforts to help ensure that drivers and passengers are safe at every
phase of life,” said Patricia Salas Pineda, Toyota’s group vice
president of National Philanthropy and the Toyota USA Foundation.
Toyota Scionof Concord is proud to represent a company that makes the safety of teen drives
a high priority. We encourage students and educators in Concord and the
Charlotte area to get involved with the Toyota Teen Driver Challenge to become
more aware of safe driving practices while having fun and possibly earning some
money! We also invite you to our dealership in Concord for a test drive of one
of the cars from our selection of safe, reliable vehicles for teen drivers.
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