Toyota Prius Among Most-Searched Cars of 2012

2012 Toyota Prius

Car buyers walk into dealerships equipped with more knowledge and information than ever before, thanks to online reviews and resources. This is especially true for Toyota Prius buyers, since the car was number 2 in the most-searched vehicles of 2012 on Autoweek.com.

Autoweek.com editors said the Toyota Prius “continues to be one of the best hybrids on the market, thanks to the automaker’s experience and continuous improvements to the car.”  They also praised its spacious interior, unexpected in a car of such small stature.

The 2012 Prius has a 1.8L engine and an electric motor that work together to produce excellent fuel economy, at 51/48 city/highway mpg. The hybrid powertrain is paired with an automatic continuously variable transmission.

Other standout features of the Toyota Prius include a digital information center with an energy monitor, distance-to-empty estimate, and current fuel economy. There is also an available navigation package that includes DVD navigation, backup camera, XM satellite radio with NavTraffic, and an eight-speaker audio system. The 2013 Toyota Prius is also a Top Safety Pick of the IIHS.

Continue to research the Toyota Prius on the Toyota of Concord web site, or call our Charlotte area dealership at 704-979-7700 with any questions for our knowledgeable sales team. We also invite you to visit us for a test drive to experience everything the Prius family has to offer.

Toyota FJ Cruiser, Tacoma on Best Off-Road List

Toyota FJ Cruiser among best off-road vehicles of 2012

Every car wants to be the best on the road, but the Toyota FJ Cruiser and Toyota Tacoma are proud to make the list of Edmunds.com Best Off-Roaders of 2012.

The FJ Cruiser is a standout in the Toyota lineup, breaking the mold of sensible and predictable with its unique style and character. This mid-sized SUV combines a quirky appearance and off-road capabilities to make it unlike any other vehicle in its class, while still offering the dependability drivers expect in a Toyota.

The FJ Cruiser is as fun to drive as it is to look at, with its powerful 4.0L V6 engine and easy handling. The strong chassis and available locking rear differential take it off-road as smoothly as it drives the city streets.

The Base FJ Cruiser is equipped with an automatic transmission, four-wheel drive, stability control, and traction control to help keep the handling in check even on rough terrain. Tech features like Bluetooth, iPod integration, and satellite radio combine modern convenience with the rugged utility.

The 2012 Toyota Tacoma takes versatility off-road with its wide variety of body, cab, and powertrain configurations.

Available in various combinations, the Tacoma offers a five- or six-foot bed, and three different cab styles. In addition to the Regular Cab, the Access Cab features rear-hinged doors on an extended cab, and the Double Crew Cab offers four front-hinged, full-sized doors on a crew cab.

Standard features of the Toyota Tacoma include a 2.7L four-cylinder engine with an automatic transmission. Stability and traction control help drivers navigate rough terrain, while side curtain airbags provide extra safety assurance.

Toyota of Concord has the FJ Cruiser and the Tacoma in stock for test drive near Charlotte today, though we recommend keeping them strictly on the road for the trial run. If you have any questions about these models or any other new Toyota, feel free to contact us online or call our Toyota dealership in Concord at 740-979-7700

2013 Toyota Rav4 Revealed at LA Auto Show

2012 Toyota Rav4,
available near Charlotte at Toyota of Concord

Toyota of Concord near Charlotte is excited to release details of the 2013 Toyota Rav4, recently unveiled at the 2012 Los Angeles Auto Show.

Since its release in 1995, the Rav4 has been a staple of the Toyota line, constantly pushing the envelope and making advancements to the market segment they helped create. And for 2013, they have pulled out all the stops, adding a wide variety of features and enhancements to make the 2013 Rav4 the best and brightest model they have ever introduced.

The new 2013 model is the most visually appealing Rav4 Toyota has released. Toyota has also made a large variety of design changes to improve the vehicle’s performance as well, including moving the spare tire under the cargo gate, allowing for a rear liftgate, as opposed to the previous side mounted door. This allows for a more aerodynamic design, a feature displayed in the overall design, reducing drag and helping increase fuel economy.

While making changes to the design, Toyota is still sure to keep the features that made the Rav4 one of a kind, including the All-Wheel Drive capability and Dynamic Torque Control, which shifts the car from Rear-Wheel Drive to All-Wheel Drive when the vehicle detects wheel slippage, providing better traction for a better drive.

While the 2013 Rav4 is not yet available, Toyota of Concord is pleased to offer the 2012 Rav4 with a wide variety of financing options to ensure you can drive away happy in your brand new Toyota. The 2012 Toyota Rav4 was rated one of 2012’s the Best Cars for the Money by U.S. News, as well as achieving an overall ranking of 2 out of 20 on their list of Affordable Compact SUVs. Stop by our Toyota dealership near Charlotte or call 704-979-7700 for information or to schedule a test drive.

2013 Toyota Yaris Offers New Audio and Safety Options

Toyota recently released the 2013 Toyota Yaris, available again in three-door or five-door hatchback models. However, the Tech Audio Package is now standard on all 2013 Yaris models. 

The 2013 Yaris keeps all the fun, dynamic, fuel-efficient qualities that made previous model years so successful. However, the Tech Audio Package adds upgraded music and connectivity that are sure to appeal to the latest generation of drivers. 

The six-speaker AM/FM/CD stereo plays MP3/WMA CDs. The system provides sound enhancement for MP3s and the auxiliary jack allows connection of other musice devices. A USB port with iPod connectivity is also included with the package, as well as SiriusXM Satellite Radio capabilities. Bluetooth connectivity allows for phonebook access, music streaming, and hands-free phone options.

The 2013 Toyota Yaris is available in three trim levels, all equipped with a 1.5-liter, 16-valve, four-cylinder DOHC engine offering 106 hp and 103 lb.-ft. of torque. All models are offered with a four-speed electronic automatic transmission, with a five-speed manual transmission available on L and SE models.

As always, safety is a top Toyota priority. The 2013 Yaris is equipped with the Toyota Star Safety System, including anti-lock brakes, traction control, stability control, and brake assist. In addition, the Yaris also makes its 2013 debut with Smart Stop Technology, the new brake override system, and Whiplash Injury-Lessening. WIL is the Toyota front seat structure that supports the spine to reduce neck injuries in rear-end collisions. Nine standard airbags increase passenger safety.

To see the 2013 Toyota Yaris, visit Toyota of Concord near Charlotte. We have several different models available for test drive. Browse our inventory online, or call 740-979-7700 to speak to our sales team. We are happy to answer any questions about the new Yaris or any other vehicle of interest. With our excellent selection of new Scion and Toyota vehicles, as well as a huge inventory of quality used cars, we are sure you’ll find a car you love at Toyota of Concord.

2013 Toyota Avalon in Running for Best Car to Buy 2013

2013 Toyota Avalon

The Car Connection, a car review site whose contributors drive more than 300 cars so you don’t have to, has released their nominees for the Best Car to Buy 2013, and the Toyota Avalon is on the list.

To determine the Best Car to Buy 2013, The Car Connection narrowed the field to thirty eligible vehicles. Eligibility requirements included a base price of under $50,000, availability to be road tested before December 1, 2012, and ability to be purchased before April 30, 2013. Vehicles that meet those requirements are then given scores in areas of safety, performance, styling, features, comfort and utility, and a “green rating” that considers fuel economy.

According to The Car Connection, “the remaining cars, trucks, and crossovers include some of the best vehicles we’ve tested in our careers at High Gear Media, with some true historical milestones among them.” One of those elite vehicles is the 2013 Toyota Avalon.

The Car Connection review of the 2013 Avalon praised Toyota for allowing the Avalon to break out of its formerly conservative shell, with a flowing body design that strikes the perfect balance of relaxed but a little sporty. The car is actually smaller than previous models, but reviewers found the interior to have a more spacious feel, with quality materials, comfortable seating, modern instrument technology, and overall attention to detail.

Reviewers were most impressed with the performance of the new Toyota Avalon. The V6 model sets a high standard, becoming “quicker and more responsive in every way” than older models. However, most notable is the Avalon Hybrid, whose performance rivals that of the V6 Avalon, with slightly slower acceleration, but with a “level of refinement that might even fool some traditional Avalon shoppers.”

The Car Connection scored the 2013 Toyota Avalon as follows (all scores out of 10): Interior/Exterior – 8, Performance – 8, Quality – 9, Safety – 9, Features – 8, Fuel Economy – 9.

Final winners of The Car Connection’s Best Car to Buy 2013 will be announced on December 10, but you don’t have to wait. You can test drive a 2012 Toyota Avalon, and many other new Toyota cars, today at Toyota ofConcord near Charlotte. We can help you decide for yourself which Toyota is the best car for you to drive in 2013!

Toyota Brands Sweep Consumer Reports Reliability Rankings

Toyota FJ Cruiser among top models in Consumer Reports reliability survey

In another not surprising but still newsworthy report about reliable cars, Toyota brands took the top three spots in the Consumer Reports latest reliability survey, with Scion at number one, Toyota in second place, and Lexus in third.

The 2012 Annual Auto Survey conducted by Consumer Reports was based 800,000 responses from their subscribers about 1.2 million vehicles over the last year. Consumer Reports uses that feedback to predict the future performance of new cars by each brand currently on the market.

This is a repeat for the Scion brand, which also took the top spot in last year’s survey. However, Toyota moved up four places this year, taking the number two spot held by Lexus last year and bumping that brand to number three.

Toyota had 27 different models in the survey and of those, 16 earned the highest reliability ranking in their respective classes. Top finishers included the Toyota Camry hybrid, Venza, FJ Cruiser, Sequoia, Sienna, Tacoma, and Tundra, as well as the Scion xD and Lexus RX. The Toyota Prius C hybrid took the top spot overall.

"We're pleased with the findings, which reflect actual customer experience, not just reviewer opinion. The results also show how challenging it is to meet ever-higher customer expectations of new technology and in-car connectivity," said Jim Lentz, chief executive of Toyota Motor Sales USA Inc.

Toyota Scion of Concord has a huge selection of Toyota and Scion vehicles available for test drive today at our dealership near Charlotte. While the Toyota family of cars is unsurpassed in reliability, the Toyota Certified Pre-Owned program offers extra assurance when buying a used car. Call or visit Toyota Scion of Concord for help in determining the perfect new or used vehicle for your needs.

Toyota Wins Three Spots on Forbes Top Ten Reliable Used Cars List

Toyota Highlander, one of Forbes' most reliable used cars

While driving away from a car lot in a shiny, brand-new car might be tempting, sometimes a reliable used car is the better choice. However, when buying new, there is always risk involved, and Forbes recently addressed that by rating the most reliable used cars, with three Toyota models on the top ten list.

To complete the list, Forbes combined results of Consumer Reports surveys and J.D. Power and Associates studies, choosing cars from the 2008 and 2009 model years that received top scores in powertrain dependability, as well as initial quality surveys and new car reviews. Forbes also conducted their own road tests of each car. The resulting list, comprised of 30% Toyotas, is impressive but not surprising. Forbes introduced them in the article as “the family friendly Toyota Highlander crossover SUV, the budget-minded Yaris subcompact and the fuel-sipping Prius hybrid hatchback.”

The 2008 and 2009 model years of the Toyota Yaris offered both sedan and hatchback versions. The Yaris was also available with a five-speed manual or four-speed automatic transmission, both with a 1.5L four-cylinder engine with 106hp. As a new vehicle option, the 2012 Yaris was updated with a more angular, sporty body style. The Yaris continues to be a comfortable, economical choice for a subcompact car for new car buyers or those looking for a reliable used car.

The Toyota Prius makes the list of reliable used cars, and is also the most recognizable, most popular hybrid car pioneer. Its excellent fuel economy ratings of up to 46 mpg compensate for its slightly higher used-car price than the pre-owned Toyota Yaris. The Prius is equipped with a 1.5L four-cylinder gas/electric engine with 110hp. For buyers in the market for a new vehicle, the 2012 Toyota Prius is still an economical choice, and was also released as a plug-in model that charges in a standard wall outlet.

For their next entry on the most-reliable list, Toyota went big with the Toyota Highlander. The 2008 Toyota Highlander was redesigned to offer more interior space, and was equipped with a 3.5L V6 engine with 270hp. For 2009, a more fuel-efficient 2.7L four-cylinder engine was offered. The Highlander had many available safety and tech features, as well as flexible seating configurations, including an available third-row bench seat in some models. The new 2012 Highlander is competitively priced among competitors, and can be expected to prove as reliable and dependable as the used Highlander.

Toyota of Concord offers a huge selection of Toyota Certified Pre-Owned vehicles, which provides extra confidence in your used car purchase. Benefits of buying a Toyota CertifiedPre-Owned car include the 160-point inspection, roadside assistance, and comprehensive warranty coverage. Call or visit Toyota of Concord for more information or to browse the inventory of reliable used cars and new Toyota vehicles, conveniently located near Charlotte, North Carolina.

Toyota Teen Driver Video Challenge to Promote Safe Teen Driving

Toyota Teen Driver Video Challenge promotes safe teen driving practices

In 2010, Toyota and Discovery Education partnered to create Toyota Teen Driver, a web site and education program to give driving safety materials to teen drivers, parents, and educators. Today Toyota and Discover Education announced that they are accepting entries for their annual safe-driving video challenge.

In an effort to generate creative ideas to spread the word about safe driving habits for teens, entries are being accepted for the Toyota Teen Driver Video Challenge and the Toyota Teen Driver Educators’ Challenge through February 14, 2013.

The top ten original videos from students in grades 9-12 that address ways to make teens safer drivers will be chosen by a panel of experts based on “originality and compelling content.” The final winner will then be chosen by public vote on ToyotaTeenDriver.com. The top three students will be visited in their hometowns by Discovery Channel crews, who will document their stories to air on Discovery web sites and ToyotaTeenDriver.com.

First place in the student challenge will receive $15,000 in cash, second place $10,000 and third place $7,500. A prize of $1,000 will be awarded to the top seven runners-up.

This year, the contest is also open to educators, who are challenged with creating their own plans for keeping teen drivers safe.  The school of the winning teacher will receive a safe-driving assembly, led by Toyota Teen Driving experts, and a virtual driving simulator for driver education. The teacher will also win a $10,000 cash award and a trip for two to Washington D.C for four days, during which they will attend a safe driving conference. The runner-up teacher will win $5,000 in cash for him/herself and the assembly and driving simulator for the school.

According to Toyota, current research indicates 35% of all teen deaths - more than heart disease, homicide, suicide, and cancer combined - are from car accidents. Toyota wants to change that. “At Toyota, we are deeply committed to the notion that everyone deserves to be safe. We are glad to be working with Discovery Education to bring critical safety information to schools and students across the country.  This is an important commitment for Toyota and a vital part of our efforts to help ensure that drivers and passengers are safe at every phase of life,” said Patricia Salas Pineda, Toyota’s group vice president of National Philanthropy and the Toyota USA Foundation.

Toyota Scionof Concord is proud to represent a company that makes the safety of teen drives a high priority. We encourage students and educators in Concord and the Charlotte area to get involved with the Toyota Teen Driver Challenge to become more aware of safe driving practices while having fun and possibly earning some money! We also invite you to our dealership in Concord for a test drive of one of the cars from our selection of safe, reliable vehicles for teen drivers.

2013 Toyota Sienna Receives More Powerful Engine, Other Updates

2012 Toyota Sienna

Toyota has announced exciting new changes for the brand’s minivan offering in the 2013 Toyota Sienna.

The most notable upgrade to the new Sienna is the new standard 3.5L V6 engine, replacing the old 2.7L four-cylinder. The new engine boosts the horsepower from 187 to 266, while increasing the highway fuel economy by 1 mpg. It is also rated with a towing capacity of 3,500 lbs.

Another standout feature of the 2013 Sienna is the available all-wheel drive option, not found on any other minivan. The Sienna offers seating for up to eight people, depending upon the chosen configuration of the second row of seats.

The 2013 Toyota Sienna is available in five trim levels, starting with the base Sienna and moving up to LE, SE, XLE, and Limited trims. Standard to all Sienna models is cruise control, CD stereo, and safety features like antilock brakes, stability and traction control, side impact or side curtain airbags for all seating areas, and active front head restraints.

Trim-specific optional features for the new Sienna include heated leather seats, backup camera, moonroof, power liftgate, smart key, power sliding doors, and navigation.

To learn more about the 2013 Toyota Sienna or to take one for a test drive, visit Toyota of Concord near Charlotte, NC. We offer a full inventory of new Toyota vehicles and are happy to answer any questions to help you find the perfect one for you. You can also follow us on Facebook for new product updates.

2013 Toyota Sequoia to Offer Industry Firsts

2012 Toyota Sequoia

The Toyota Sequoia has always been unique in its class, but details just released about upcoming changes for the 2013 Sequoia set it even further apart.

The 2013 Toyota Sequoia will be available in three trim levels, the SR5, Limited and Platinum. The standard engine for all three trims is upgraded to the iForce 5.7L V8, which produces 381 horsepower and 401 lb-ft of torque. All are also equipped with a standard six-speed electronic automatic transmission and the choice of two- or four-wheel drive.

The 2013 Sequoia is the first model year to feature the Toyta Entune system, which integrates the driver’s smartphone with the vehicle infotainment and navigation systems and a host of mobile apps. There is also an option for the industry-first rear seat Blu-Ray system, which allows offers a separate audio system complete with dual wireless headphones, paired with a 9” LCD screen.

The 2013 Toyota Sequoia offers a long list of trim-specific features, but standards included on all models include keyless entry, cruise control, automatic tri-zone air conditioning, tire pressure monitoring, and a standard towing package. Upgrades include power moonroof, power liftgate, leather trim options, wheel upgrades, audio system upgrades, and additional technology features.

Standard safety features of every Toyota Sequoia include the Toyota STAR Safety System (stability control, anti-lock braking, electronic brake-force distribution, brake assist, traction control, and start-stop technology).  The 2013 Sequoia is also equipped with dual-stage front airbags, front side airbags, rear side curtain airbags, and front knee airbags.

For more information about the Toyota Sequoia or any other new Toyota vehicle, visit Toyota of Concord online or in person at our dealership near Charlotte, NC. We are always happy to help you in your search for the perfect vehicle. You can also follow on Facebook for the latest dealership news.

Toyota 4Runner Named to List of Best Party Vehicles

2012 Toyota 4Runner

Be honest - is your favorite part of football season really the game itself, or the excuse it gives to have a party? If it's the party, you're in luck, because Kelley Blue Book just named the Toyota 4Runner to the list of 10 Best Tailgating Vehicles of 2012.

Kelley Blue Book called the 4Runner "the automotive equivalent of the tuxedo t-shirt" for its versatility as an off-road utility vehicle and an always-ready party machine. With an available sliding rear cargo deck and “Party Mode” sound equalizer that channels music to the liftgate speakers, the designers of the Toyota 4Runner definitely had tailgating in mind.

Other KBB favorite features include the rear window in the liftgate, allowing access in close quarters like a garage or tight parking space. The 40/20/40 split seat offers a multitude of cargo/seating arrangements and even reclines for maximum comfort. There is an optional third row available to expand the seating capacity to seven passengers.

The 2012 Toyota 4Runner is available in three trim levels, the SR5, Trail, and Limited. Standard equipment includes a 4.0-liter V6 engine paired with a 5-speed automatic transmission, plus Hill Start Assist. Other standard tech features include SiriusXM satellite radio, a USB port with iPod connectivity, hands-free phone, trip computer and three auxiliary power outlets. 2012 Toyota The 2012 4Runner is powered by a 4.0-liter V6 engine that pushes 270 horsepower and 278 lb.-ft. of torque. EPA fuel economy ratings are 17/23 city/highway mpg in rear-wheel drive and 17/22 mpg in 4-wheel drive.

Whether you cheer for the Panthers or the Tarheels, or your heart lies somewhere farther away, Toyota of Concord near Charlotte, North Carolina will help you find the right vehicle to make you the envy of the parking lot pary crowd. Browse our inventory online or stop by our dealership for a test drive. You can also follow us on Facebook for updates on new Ford products and awards.

Matthews NC Adult Daycare Winner in Toyota 100 Cars For Good

Toyota of Concord congratulates Blessed Assurance Adult Day Care, another Charlotte area winner in the Toyota 100 Cars for Good contest.

Blessed Assurance is a not-for-profit organization that cares for elderly or disabled adults who do not need 24-hour residential care, but cannot safely be left alone during the day. They provide skilled nursing care and health education, licensed rehabilitation services, recreational therapy, meals and nutritional counseling, family support groups, and the services of medical social workers. When necessary, they monitor health and hygiene needs, including bathing, grooming, blood pressure and blood sugar monitoring, medication administration, and many other specific needs.

The program benefits adults who are physically or cognitively impaired or otherwise need help to function independently in the community. The program helps such adults maintain a level of independence outside a nursing home, but still safely supervised. Blessed Assurance offers a community setting with social activities and peer support in a stimulating environment that helps to maintain cognitive function and prevent social isolation. It allows caregivers to work or otherwise leave the home during the day, lifting an economic and social burden for them as well.

For the contest, Toyota accepts thousands of applications from across the county, explaining who they serve, how they help, and how the organization would use a new vehicle. Qualifying groups include those who improve society through education, health and safety, animal welfare, and social services. Applications are reviewed by a judging panel of independent experts in philanthropy and service to narrow the list of organizations down to 500 finalists.

Final winners are chosen by public vote, so finalists work to raise awareness about the services they provide and how the community would benefit if they won a new vehicle from 100 Cars for Good. Each day for 100 days, five groups go up for vote, and one is announced as the winner of their choice of a new Toyota Highlander, Tundra, Camry Hybrid, Prius V or Sienna.

Toyota of Concord happily congratulates Blessed Assurance Adult Day Care on their well-deserved win in 100 Cars for Good, and encourages the community to support their efforts in any way you can.

Forbes Honors 2012 Toyota RAV4, Matrix as Best Compact Crossover SUVs

2012 Toyota RAV4

Ever-increasing fuel prices and concern for the environment have pushed the ubiquitous minivan and lumbering SUVs to the back of the line, behind the smaller, cushier crossover SUV. Forbes studied this shift, then released a list of top ten compact crossover SUVs, featuring both the 2012 Toyota Matrix and Rav4 as winners.

Compact crossover SUVs combine the passenger and cargo capabilities of an SUV with the fuel economy and style of a car. They are different from larger SUVs because instead of being built on a truck platform, they typically ride on car-like chassis. More than 58 models are classified as compact crossovers, so landing two Toyota models in the top ten is no small feat. The list was compiled by Forbes using Total Car Score data.

Forbes gives the RAV4 credit for pioneering the crossover movement. Even with a redesign on the horizon, the RAV4 has still held up well to up-and-coming competitors. Working it its favor are the distinctions of an available V6 engine and 7-passenger capacity. Fuel economy averages 24 mpg combined city/highway with the four-cylinder engine and 24 combined mpg for the V6. The MSRP ranges from $22,650 to $28,650, depending on selected trim levels and options. The Total Car Score for the 2012 Toyota RAV4 is 79.71, in an average class score of 74.43.

Forbes seemed skeptical that the 2012 Toyota Matrix was actually a crossover, attributing the classification to the fold-flat rear seats. The Matrix is a hatchback based on the Corolla platform, and is available with all-wheel drive. It has two available four-cylinder engine options, which return either 24 or 28 combined city/highway mpg for fuel economy. Various trim levels and options put the MSRP between $18,845 and $21,715. The Total Car Score for the 2012 Toyota Matrix is 74.89.

To experience the 2012 Toyota Matrix, RAV4, or any other Toyota that might suit your driving needs, visit Toyota Scion of Concord online or in person near Charlotte, North Carolina. Follow on Facebook and Twitter for the latest news and updates on your favorite Toyota vehicle.

All-New 2013 Scion FR-S Available at Toyota of Concord

2013 Scion FR-S

Toyota of Concord is excited to introduce the brand-new 2013 Scion FR-S.  The 2013 FR-S is the latest addition to the Scion family and finally provides enough performance to match the sporty styling synonymous with the Scion brand. 

What catches most enthusiasts’ eyes is the sporty, sleek exterior of the new Scion FR-S.  The 2-door coupe features an aerodynamic design that not only will turn heads, but increases performance.  The sports car styling extends to the interior of the car where a pair of racing seats provides enough lateral support to keep the driver in place while accelerating around tight turns.

The sporty coupe appearance of the 2013 Scion FR-S is backed up by its performance, as well as its efficiency.  Powered by a 2.0-liter boxer 4-cylinder engine, the FR-S is able to generate 200 horsepower and 151 lb.-ft. of torque.  This power allows the FR-S to go from 0-60 mph in just 6.6 seconds. The impressive performance of the FR-S does not sacrifice fuel efficiency.  The 2013 FR-S is able to return 34 mpg highway and 30 mpg city.

If you’re interested in learning more about the all-new 2013 Scion FR-S, or in scheduling a test drive stop by Toyota of Concord near Charlotte, NC today. You can also view our inventory of other new Toyota and Scion vehicles on our web site, and follow us on Facebook for updates.

Toyota Customer Appreciation Event - personal invitation from the General Manager

From the Desk of:
Wendell Hairfield
Toyota Scion of Concord
7670 Speedway Boulevard, Concord, NC 28027
866-314-5371


Notice anything different about this letter? No plastic keys that will magically open the car of your dreams, no scratch off ticket to reveal ridiculous prizes. Allow this letter to serve as a testament of my beliefs. I believe in not undermining the intelligence of our customers. I believe in rewarding loyalty.

As General Manager of Toyota Scion of Concord, I extend to you my personal invitation to an event you (and your loyalty) have earned: Our biggest Customer Appreciation Event, ever. Exactly what does this mean to you? It means that our complete and entire new vehicle inventory will be priced at employee pricing!

Yes, you our loyal customer will reap the benefits of such loyalty by being able to buy or lease any new or pre-owned Toyota Scion of Concord vehicle and pay precisely what my Sales Manager, Service Manager and even Receptionist would pay!

This event will take place one day only, Saturday, September 22, 2007, from 9:00AM to 7:00PM. This event is by invitation only, unadvertised and unavailable to the public. It truly is all about you!

Additionally, we are offering great finance and lease incentives, as well as dealer savings up to $6,500 off of vehicle MSRP. Yes, we are combining our employee pricing with these incentives and savings. If you have a trade in, we’ll give you more than anyone in the Concord area. No need to vacuum the Cheerios out of your seats, just bring that title or payment book in with you. I am bringing in special buyers just for this event!

You are more than welcome to bring the family in with you; but this offer is only valid for those loyal customers who have earned the right to purchase our vehicles at our employee pricing.

I look forward to seeing you on Saturday, September 22, 2007!
Please direct all phone inquiries to:
866-314-5371 or Contact Us through our website: http://www.toyotaofconcord.com.

Sincerely,
Wendell Hairfield
General Manager

2007 Toyota Prius Hybrid - IntelliChoice ranked Best Overall Value of the Year

Toyota first introduced its gasoline/electric hybrid Prius for 2001, following close on the launch of the Honda Insight. The current Prius made its debut for the 2004 model year. For 2007, a Touring Edition joins the Prius model lineup and the car receives additional standard safety equipment. The four-door 2007 Toyota Prius hybrid has great appeal with car-buying consumers because of its excellent fuel economy, brisk road manners and reasonable price tag.

The Prius has a gasoline-fueled internal combustion engine with an electric motor. Electric power runs the car until the first 12mph, after which the gasoline engine takes over. When the car is stationary or cruising, the gasoline engine can be turned off. The Toyota Prius never needs to be plugged in to a power source and functions just like any other regular family car. Interiors are comfortable for four adults and come standard with the most contemporary convenience features available in other vehicles.

IntelliChoice ranked Prius the Best Overall Value of the Year with an EPA-estimated combined city/highway 55 miles per gallon and an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) rating. Well-accommodated with standard features like Push Button Start, cruise control, keyless entry, power door locks and windows, and a liquid crystal multi-information display, the 2007 Toyota Prius offers great value for a great price, especially for the environment-conscious customer.

Explore the Prius Hybrid at Toyota of Concord, Speedway Blvd, Concord, North Carolina 28027.
For more information call 704-979-7700.

http://www.toyotaofconcord.com/New-Inventory.aspx