Toyota Customer Appreciation Event - personal invitation from the General Manager

From the Desk of:
Wendell Hairfield
Toyota Scion of Concord
7670 Speedway Boulevard, Concord, NC 28027
866-314-5371


Notice anything different about this letter? No plastic keys that will magically open the car of your dreams, no scratch off ticket to reveal ridiculous prizes. Allow this letter to serve as a testament of my beliefs. I believe in not undermining the intelligence of our customers. I believe in rewarding loyalty.

As General Manager of Toyota Scion of Concord, I extend to you my personal invitation to an event you (and your loyalty) have earned: Our biggest Customer Appreciation Event, ever. Exactly what does this mean to you? It means that our complete and entire new vehicle inventory will be priced at employee pricing!

Yes, you our loyal customer will reap the benefits of such loyalty by being able to buy or lease any new or pre-owned Toyota Scion of Concord vehicle and pay precisely what my Sales Manager, Service Manager and even Receptionist would pay!

This event will take place one day only, Saturday, September 22, 2007, from 9:00AM to 7:00PM. This event is by invitation only, unadvertised and unavailable to the public. It truly is all about you!

Additionally, we are offering great finance and lease incentives, as well as dealer savings up to $6,500 off of vehicle MSRP. Yes, we are combining our employee pricing with these incentives and savings. If you have a trade in, we’ll give you more than anyone in the Concord area. No need to vacuum the Cheerios out of your seats, just bring that title or payment book in with you. I am bringing in special buyers just for this event!

You are more than welcome to bring the family in with you; but this offer is only valid for those loyal customers who have earned the right to purchase our vehicles at our employee pricing.

I look forward to seeing you on Saturday, September 22, 2007!
Please direct all phone inquiries to:
866-314-5371 or Contact Us through our website: http://www.toyotaofconcord.com.

Sincerely,
Wendell Hairfield
General Manager

2007 Toyota Prius Hybrid - IntelliChoice ranked Best Overall Value of the Year

Toyota first introduced its gasoline/electric hybrid Prius for 2001, following close on the launch of the Honda Insight. The current Prius made its debut for the 2004 model year. For 2007, a Touring Edition joins the Prius model lineup and the car receives additional standard safety equipment. The four-door 2007 Toyota Prius hybrid has great appeal with car-buying consumers because of its excellent fuel economy, brisk road manners and reasonable price tag.

The Prius has a gasoline-fueled internal combustion engine with an electric motor. Electric power runs the car until the first 12mph, after which the gasoline engine takes over. When the car is stationary or cruising, the gasoline engine can be turned off. The Toyota Prius never needs to be plugged in to a power source and functions just like any other regular family car. Interiors are comfortable for four adults and come standard with the most contemporary convenience features available in other vehicles.

IntelliChoice ranked Prius the Best Overall Value of the Year with an EPA-estimated combined city/highway 55 miles per gallon and an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) rating. Well-accommodated with standard features like Push Button Start, cruise control, keyless entry, power door locks and windows, and a liquid crystal multi-information display, the 2007 Toyota Prius offers great value for a great price, especially for the environment-conscious customer.

Explore the Prius Hybrid at Toyota of Concord, Speedway Blvd, Concord, North Carolina 28027.
For more information call 704-979-7700.

http://www.toyotaofconcord.com/New-Inventory.aspx