Tuesday, March 1, 2011

Toyota ‘100 Cars for Good’ Program to begin March 7th!

Toyota of Concord is please to announce Toyota's 100 Cars for Good Program!

Q: What is Toyota 100 Cars for Good?

A: Toyota’s 100 Cars for Good program is a Facebook-enabled philanthropy initiative whereby Toyota will give 100 Cars in 100 Days to 100 deserving charitable organizations.

Q: Why is Toyota giving cars to charity?

A: Toyota believes that motor vehicles, and the mobility they provide, contribute to the betterment of society. They can be particularly impactful in enhancing the good works of charitable organizations in local communities, fulfilling their transportation needs to help extend the reach and efficiency of their good works.

Q: How will winners be determined?

A: Daily winners will be determined by popular vote on a dedicated Facebook application. Each day, 5 charities will have the opportunity to win. The organization receiving the most votes at the end of the day will receive a car. The four runners-up will receive $1,000 cash.

Q: Who is eligible to win a car?

A: In order to be eligible for consideration, organization must be a verified 501c3. Organizations with religious or political missions will not be eligible.

Q: How and when do organizations apply to participate?

A: Organizations will apply through submission of an application on the Toyota 100 Cars for Good Facebook page. Applications will be accepted beginning March 7, 2011 and will remain open until March 21, 2011, or until 5,000 applications have been received.

The application will require such information as:

  • Name of organization
  • Mission of organization
  • How they would use the vehicle to enhance their good works
  • Vehicle selection (Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, Sienna Ramp Van)
  • A brief statement explaining why they should be considered.
  • Category in which their charity work should be included (e.g. environment, education, safety, etc.)

Q: Which vehicles will be available for winners to choose?

A: Winners can choose from one of the following six Toyota vehicles:

  • Prius
  • Highlander Hybrid
  • Tacoma
  • Tundra
  • Sienna
  • Sienna Ramp Van

These vehicles were selected by Toyota based on our experience with donating vehicles to charitable organizations.

Q: How will the 500 finalists be selected?

A: Finalists will be selected by an independent, 3rd party panel of experts in the areas of Philanthropy and Corporate Social Responsibility.

Q: What criteria will the panel use in selecting the 500 finalists?

A: Consideration will be given to applicants’ needs, potential impact of vehicle use, geographic diversity, diversity of populations served, and diversity of organizations’ missions.

Q: Who is eligible to vote?

A: Members of the general public with a Facebook account will be eligible to vote on a daily basis.

Q: How many times per day can a person vote?

A: Participants will be able to submit one vote per day for the 100 day contest period.

Q: When will voting begin? How long will it last?

A: Voting is scheduled to begin March 9, 2011. Each day for 100 days, 5 organizations will be eligible for voting. At the end of each day, a winner will be determined and a car awarded. The following day, 5 new organizations will compete for votes. This process will continue for a period of 100 consecutive days (including all weekends and national holidays).

Q: Can the general public nominate a charity for participation?

A: The general public cannot directly nominate a charity for consideration. However, they can alert their charity about the program and the organization can then apply directly by submitting a form on the Toyota Facebook page.

Q: When will the winners receive their vehicles?

A: Once notified, winners will receive their vehicle within 90-120 days.

Q: What will winners have to do to take delivery of the vehicle?

A: Vehicle winners must pay for vehicle registration and provide proof of insurance before vehicle delivery. Winners may also be asked to participate in a vehicle delivery ceremony at a Toyota dealer in their local area.

Q: Can winners add options and accessories to their vehicles prior to taking delivery?

A: No. In order to facilitate the vehicle ordering process, award vehicles will be of a predetermined color, spec, and content level.

Q: What if I don’t have a Facebook account?

A: At this time, votes will only be submitted via Facebook. You can easily open a Facebook account by going to www.facebook.com. All you need is an email address to get started.

Q: What if a charitable organization does not have a Facebook account? Will they still be able to participate?

A: Either the charitable organization, or an individual acting on behalf of the charitable organization, must have a Facebook account in order to submit an application through the Toyota USA Facebook page. Toyota will provide all finalists with a ‘Social Media’ kit to help them enhance their social media presence during the contest period.

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